Bavarian Styles of Beer, Brewed in Toronto

“Fresh, Authentic and Far From Ordinary”


“Simply Complex”



Side Launch Brewing Company

That’s a really loaded title.  It’ll be old news for some, brand new for others.

There is something that I have been busy with over the last three years, two of them in planning and the last year in building.

In October 2010 I was introduced to a group of people who had long been planning to build a brewery somewhere in the Collingwood area.

I joined them to be Head Brewer and to help build that brewery.  I also agreed to combine my existing business, Denison’s Brewing Company in exchange for equity.  The brewery is roughly 75% complete (to put a percentage on it is almost impossible), but in simpler terms we hope to be up and running by late spring/early summer this year.

The brewery name is Side Launch Brewing Company and I will say little more because the story and other news is well covered by our Facebook page, Twitter, and a web page, the latter to be up by May.

Needless to say, it will be nice to have ownership in a brewery again.

The Denison’s beers, Weissbier and Dunkel will remain exactly the same in terms of ingredients.  The water is coming from another lake, Huron that is, but the same “Great” family.

The Dunkel has been rebranded as Side Launch Dark Lager to celebrate the arrival of the first of our brewery tankage, being installed as I write this.  The Weissbier will be renamed Side Launch Wheat when the brewery is completed. 

Here is the link to the blog entry, including a letter written to those bars, pubs and

restaurants who are serving our Wheat Beer and Dark Lager.

New customers and some old, will not have to worry about how to pronounce the names of our beers, and the most important thing for most is that these two beers have been around for almost 25 years and remain the same, which is a good thing.

There will also be more to come....

Michael Hancock

Founding Brewer

More about our beers......